"Providing journalists with Kia news conveniently and instantaneously on their mobile devices is yet another way the Kia Media virtual pressroom helps our Public Relations team support members of the media," said Michael Sprague , executive vice president of marketing & communications, KMA. "With an increasing percentage of the population that are accessing information exclusively on their Smartphone, the launch of Kia Media mobile is a response to the growing demand for news on the go."
Journalists no longer need to lug around their laptops to access information about Kia—they can simply turn to their phone. Similar to the desktop version, users can browse Kia's latest content or use the search function to quickly reference items by keywords. Kiamedia.com detects the user's device and automatically optimizes the site to give the best possible experience on either platform. If users prefer the full media site experience, they can easily switch to the desktop version on the mobile home page. Also handy is a complete list of Kia public relations contacts.
